About
Social media is not just a marketing tool; it is a modern ministry platform and a digital pulpit. Leveraging Social Media teaches churches how to use online spaces as extensions of discipleship, evangelism, and community building. This course helps leaders and media teams develop a clear voice, communicate a consistent identity, and steward their message with excellence. Participants learn the theology of communication, the purpose behind posting, and how to create content that serves both the saved and the seeking. The class breaks down how to build a strong online culture, how to plan and schedule content strategically, how to use various platforms effectively, and how to measure real fruit without chasing trend-based metrics or “viral culture.” The course includes systems for content calendars, weekly rhythms, creative checklists, and proven strategies for digital hospitality that attract first-time guests and nurture existing members. Through intentional planning, practical tools, and adaptable workflows, Leveraging Social Media equips churches to post with purpose, strengthen engagement, and expand their impact beyond Sunday—establishing a consistent, Spirit-led presence that reflects God’s heart, communicates clearly, and supports sustainable church growth.
You can also join this program via the mobile app. Go to the app